Rocky Mountain Chocolate Factory Unveils Brand and Trade Name Refresh at 2023 National Franchisee Convention

Durango, Colorado--(Newsfile Corp. - September 27, 2023) - Rocky Mountain Chocolate Factory Inc. (NASDAQ: RMCF) (the "Company", "we", "Rocky Mountain Chocolate", or "RMCF"), an international franchisor and producer of premium chocolates and other confectionery products, unveiled its transformational brand refresh, including its streamlined trade name, to nearly 200 franchisees, store managers and employees attending the Company's 2023 Annual National Franchisee Convention held in San Antonio, TX last week. The campaign is part of an overall strategic investment to reimagine "Rocky Mountain Chocolate" and its vision.

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Key Takeaways:

Rocky Mountain Chocolate Factory unveiled its transformational brand refresh, including its streamlined trade name, to nearly 200 franchisees, store managers and employees attending the Company's 2023 Annual National Franchisee Convention held in San Antonio, TX last week.
Building upon a rich history of bringing the Rocky Mountain experience to consumers over many decades, the unveil carries forward and deepens the authenticity of its Rocky Mountain heritage. It also recognizes and celebrates the Company's three brand principles: Elevate the Everyday; Craft True Connections; and The Rocky Mountain Life.
The brand reimagination and use of Rocky Mountain Chocolate as its simplified trade name reflects the Company's continued commitment to excellence, innovative offerings, and enhanced customer experiences. The brand vision has been designed to create substantial value for current and new franchisees aspiring to build upon their existing stores, with the potential to add multiple new stores within the Company's network.

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About Rocky Mountain Chocolate Factory, Inc.

Rocky Mountain Chocolate Factory, Inc. (dba "Rocky Mountain Chocolate") is an international franchiser of premium chocolate and confection stores, and a producer of an extensive line of premium chocolates and other confectionery products. RMCF was named one of America's Best on Newsweek's list of "America's Best Retailers 2023" in the chocolate and candy stores category. The Company is headquartered in Durango, Colorado. Its subsidiaries, franchisees and licensees currently operate over 260 Rocky Mountain Chocolate Factory stores across the United States, with several international locations. The Company's common stock is listed on the Nasdaq Global Market under the symbol "RMCF."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of federal securities laws, including the Private Securities Litigation Reform Act of 1995, as amended. These statements may be identified by the words "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. Forward-looking statements include, without limitation, statements regarding the expected benefits of the Company's rebranding efforts, the reception of the rebranding by consumers and the Company's franchisees, and the Company's future prospects. These statements involve risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from the information expressed or implied by these forward-looking statements. These risks, uncertainties, and other factors include, but are not limited to, the risks described in the filings made by the Company with the Securities and Exchange Commission ("SEC"), including, but not limited to, the Company's periodic reports filed with or furnished to the SEC and available at www.sec.gov. The forward-looking statements in this press release represent the Company's views only as of the date hereof. The Company undertakes no obligation to update any forward-looking statements for any reason, except as required by applicable law.

Contacts:

Rob Swadosh
908-723-2845
rob.swadosh.swadoshgroup@gmail.com

Sean Mansouri, CFA
720-330-2829
RMCF@elevate-ir.com

Source: Rocky Mountain Chocolate Factory

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/182043

SOURCE Reportable, Inc.

Released September 27, 2023