Executive Team

Mr. Geygan has served as the Rocky Mountain Chocolate Factory, Inc. interim Chief Executive Officer since May 2024. He was appointed to the Board of Directors in August 2021 and subsequently voted as Board Chair in June 2022. Previously, Mr. Geygan served as Chief Executive Officer and President of Global Value Investment Corp. (GVIC) an investment research and advisory services firm, from August 2007 through May 2024. He continues to serve as Board Chair and its founding member. Prior to founding GVIC, Mr. Geygan served as a Senior Portfolio Manager at UBS Financial Services and Portfolio Manager at Salomon Smith Barney, Inc. Mr. Geygan served as a director of the Climb Global Solutions, Inc. (NASDAQ: CLMB) from February 2018 through February 2025, and as Board Chair since May 2018. Mr. Geygan has taught undergraduate and graduate-level courses at IE University in Madrid, Spain, the University of Wisconsin – Milwaukee Lubar School of Business, and the College of Charleston. He serves on the Advisory Board of the University of Wisconsin – Madison Department of Economics. He received a Bachelor of Arts degree in Economics from the University of Wisconsin.

Ms. Cass joined the Company in August 2024. Previously, she served as CEO of a multimedia agency where she oversaw all aspects of the business’s goals, growth, and profitability.  Prior to that, Ms. Cass was the CFO of an aerospace research and development company after leaving public accounting. She earned her BS in Business Administration and Accounting from California State University, Northridge and is a certified public accountant.

Mr. McGrath joined the Company in October 2009 and has served in various positions including Systems Analyst and Director of IT. Prior to joining the company he held various operating and information technology roles, including work for Sports Express, a travel logistics company, where he focused on software, database and application development. He holds a BS in Computer Engineering from the University of Colorado at Denver.

Ms. Conklin joined the Company in November 2023 from Focus Brands, LLC®, where she covered West Coast franchise development for such brands as Auntie Anne’s®, Cinnabon®, McAlister’s Deli®, Moe’s Southwest Grill®, and Schlotzksy’s®. Ms. Conklin began her franchising career at Subway® and succeeded in roles of increasing responsibility with Quiznos®, Coffee Bean & Tea Leaf®, and Jamba®, among others. She holds an AS in Culinary Arts and BS in Food Service Management from Johnson & Wales University.

Mr. Snider joined the company in 2023 and has responsibility for manufacturing, sanitation, continuous improvement, maintenance and plant safety functions. Most recently serving as Business Director for contract manufacturer Wyandot Snacks, he brings strong expertise in manufacturing, finance and technology, critical factors necessary to oversee operations efficiency. In both the food and industrial sectors, Snider has led manufacturing best-practices that ensure that quality production and commercialization are engineered into all finished products. His record of consistent and efficient production delivery, and high standards of regulatory safety and compliance, will substantiate the trajectory and goals of the company tremendously. Mr. Snider holds a bachelors of science in business administration with a major in accounting from Ohio Northern University, and an Executive MBA from The Ohio State University Fisher College of Business.

Ms. Kerr joined the company in 2024 with responsibility for field operations, process improvement, and multi-unit team leadership. Most recently serving as District Manager for specialty retailer West Marine, she brings strong expertise in operational optimization, talent development, and franchise integration. Throughout her career, Ms. Kerr has led large-scale initiatives that drive operational excellence, improve financial outcomes, and build high-performing teams across both retail and service-based sectors. Ms. Kerr holds a BA in History from San Jose State University.

Mr. Garcia joined the company in 2024, bringing over 13 years of marketing leadership experience across e-commerce, CPG, and strategic growth initiatives. Most recently serving as Fractional Chief Marketing Officer, he has deep expertise in brand development, multi-channel marketing, and cross-functional team leadership. Throughout his career, Mr. Garcia has successfully spearheaded high-impact marketing campaigns and led product launches across diverse industries. Mr. Garcia holds certifications in Business Finance, Financial Accounting, and Data Management & Analytics.