Executive Team

Mr. Geygan has served as the Rocky Mountain Chocolate Factory, Inc. interim Chief Executive Officer since May 2024. He was appointed to the Board of Directors in August 2021 and subsequently voted as Board Chair in June 2022. Previously, Mr. Geygan served as Chief Executive Officer and President of Global Value Investment Corp. (GVIC) an investment research and advisory services firm, from August 2007 through May 2024. He continues to serve as Board Chair and its founding member. Prior to founding GVIC, Mr. Geygan served as a Senior Portfolio Manager at UBS Financial Services and Portfolio Manager at Salomon Smith Barney, Inc. Mr. Geygan served as a director of the Climb Global Solutions, Inc. (NASDAQ: CLMB) from February 2018 through February 2025, and as Board Chair since May 2018. Mr. Geygan has taught undergraduate and graduate-level courses at IE University in Madrid, Spain, the University of Wisconsin – Milwaukee Lubar School of Business, and the College of Charleston. He serves on the Advisory Board of the University of Wisconsin – Madison Department of Economics. He received a Bachelor of Arts degree in Economics from the University of Wisconsin.

Ms. Cass joined the Company in August 2024. Previously, she served as CEO of a multimedia agency where she oversaw all aspects of the business’s goals, growth, and profitability.  Prior to that, Ms. Cass was the CFO of an aerospace research and development company after leaving public accounting. She earned her BS in Business Administration and Accounting from California State University, Northridge and is a certified public accountant.

Mr. Garcia joined the company in 2024, bringing over 13 years of marketing leadership experience across e-commerce, CPG, and strategic growth initiatives. Most recently serving as Fractional Chief Marketing Officer, he has deep expertise in brand development, multi-channel marketing, and cross-functional team leadership. Throughout his career, Mr. Garcia has successfully spearheaded high-impact marketing campaigns and led product launches across diverse industries. Mr. Garcia holds certifications in Business Finance, Financial Accounting, and Data Management & Analytics.

Mr. Harvey joined the company in 2026, bringing more than 30 years of experience in franchise operations, management development, and multi-unit leadership. Most recently, he served as Vice President of Franchise Operations for Franchise Group, LLC, where he oversaw franchise operations for The Vitamin Shoppe, Pet Supplies Plus, Buddy’s Home Furnishings, American Freight Furniture, and Sylvan Learning Center. Previously, Mr. Harvey spent 27 years with Aaron’s Inc., where he held leadership roles including Vice President of Franchise Operations and Vice President of Management Development. Earlier in his career, he served as Vice President of Operations for a 16-store Aaron’s franchise. Mr. Harvey studied Electrical Engineering at DeVry Institute of Technology and is a Certified Franchise Executive.

Mr. Denker joined the company in 2025 with deep expertise in franchising, business development, and operational expansion. Most recently, he served as President and Chief Growth Officer of Cookie Plug, where he led rapid franchise expansion, integrated digital learning platforms, and enhanced marketing and loyalty programs to drive revenue growth. Previously, Mr. Denker spent a decade at The Vitamin Shoppe, where he designed and launched the company’s omni-channel franchise program and negotiated multi-country license agreements to open more than 30 international locations. He holds a BS in Business Administration from the University of Vermont and is a Certified Franchise Executive (CFE).