Rocky Mountain Chocolate Factory Reports Record FY2008 Revenues and Earnings

After-Tax Return on Beginning Shareholders' Equity Exceeds 34% for Fiscal Year

Company Declares First Quarter Cash Dividend of $0.10 Per Share

DURANGO, Colo., May 8 /PRNewswire-FirstCall/ -- Rocky Mountain Chocolate Factory, Inc. (Nasdaq: RMCF), which franchises gourmet chocolate and confection stores and manufactures an extensive line of premium chocolates and other confectionery products, today reported record revenues and earnings for the fiscal year ended February 29, 2008 (FY2008).

"We are very pleased to report another year of growth in revenues and net income during Fiscal 2008, despite a very difficult retail environment during the second half of the fiscal year," noted Bryan Merryman, Chief Operating Officer and Chief Financial Officer of Rocky Mountain Chocolate Factory, Inc. "Our revenues rose 1% to a record $31.9 million, while total system-wide sales at franchised and company-owned stores increased 4% to $113.3 million. Net income increased 5% to approximately $5.0 million, diluted earnings per share rose 7% to a record $0.76, and our after-tax return on beginning shareholders' equity reached a record 34% during fiscal 2008."

"Our franchisees opened 35 new stores during the course of the fiscal year," continued Merryman. "This increased the total number of Rocky Mountain Chocolate Factory locations in operation to 330 as of February 29, 2008.

For the fiscal year ended February 29, 2008, total pounds of confectionery products purchased from the factory by franchisees decreased 4%, due to a 9% decrease in same store pounds purchased from the factory by franchised stores, somewhat offset by a net increase of 3% in the number of franchised stores in operation. Same store sales at franchised stores were unchanged relative to the previous fiscal year. The Company believes the 9% decrease in same store pounds purchased was due to a product mix shift from factory-made products to products made in the store such as caramel apples and fudge. This trend has continued into the Company's first quarter of fiscal 2009, with same store pounds purchased decreasing an additional 15% in the two months ended April 30, 2008 when compared with the same period in the previous year.

For the three months ended February 29, 2008, revenues decreased 7% to $8.3 million, compared with $8.9 million in the fourth quarter of the previous fiscal year. Comparable-store sales at franchised retail locations declined 4.8% when compared with the quarter ended February 28, 2007.

Net earnings decreased 8% to $1.3 million in the fourth quarter of FY2008, versus $1.4 million in the corresponding period of the previous fiscal year. Basic and diluted earnings per share decreased 5%, to $0.21 basic and $0.21 diluted, in the most recent quarter, compared with $0.22 basic and $0.22 diluted in the year-earlier period.

"Sales at most Rocky Mountain Chocolate Factory stores are greatly influenced by the levels of 'foot traffic' in regional shopping malls and other retail environments where the stores are located, and widely reported declines in such traffic resulted in lower revenues and earnings in the fourth quarter of our 2008 fiscal year," continued Merryman. "In light of the significant uncertainties surrounding the U.S. economy and retail trends in coming months, combined with decreasing same store pounds purchased by franchisees, we do not feel comfortable providing specific revenue and earnings guidance for Fiscal 2009 at the present time. If recent economic and consumer spending trends continue but do not deteriorate further, we are likely to report a modest decline in earnings for the current fiscal year. We will resume our tradition of providing more specific guidance to the investment community when macro-economic factors and product mix shift trends can be evaluated with greater certainty. Fortunately, we believe we are in excellent financial position and well able to withstand the recessionary forces currently buffeting the U.S. economy. Our working capital as of February 29, 2008 exceeded $5 million, we had a current ratio of 2.4-to-1.0, there was no long-term debt outstanding on our balance sheet, and shareholders' equity exceeded $11.6 million."

On May 10, 2007 and February 19, 2008 the Board of Directors authorized the repurchase of up to $5 million and $3 million, respectively, of the Company's common stock in the open market or in private transactions. The timing of any such transactions will depend on a variety of factors, including market conditions, and the program may be suspended or discontinued at any time. To date, the Company has repurchased approximately 419,000 shares of common stock under these authorizations. During the past eight years, the Company has repurchased approximately 3,909,000 shares of its common stock under repurchase authorizations at an average price of $5.82 per share (number of shares and price per share adjusted for stock splits and stock dividends).

The Company also announced that its Board of Directors has approved a first quarter cash dividend of $0.10 per share, to be paid June 13, 2008 to shareholders of record June 2, 2008.

The Company will host a conference call today, Thursday, May 8, 2008, at 4:15 p.m. EDT to discuss FY2008 results and other topics of interest. To participate in the conference call, please dial 800-860-2442 (international/local participants dial 412-858-4600) approximately five minutes prior to 4:15 p.m. EDT and ask to be connected to the Rocky Mountain Chocolate Factory Conference Call. A replay of the conference call will be available one hour after completion of the call until May 15, 2008 at 5:00 pm EDT by dialing 877-344-7529 (international/local participants dial 412-317-0088) and entering conference I.D. # 419284.

Rocky Mountain Chocolate Factory, Inc., headquartered in Durango, Colorado, is an international franchiser of gourmet chocolate and confection stores and a manufacturer of an extensive line of premium chocolates and other confectionery products. The Company's common stock is listed on The Nasdaq Global Market under the symbol "RMCF".

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties, and the Company undertakes no obligation to update any forward-looking information. Risks and uncertainties that could cause cash flows to decrease or actual results to differ materially include, without limitation, seasonality, consumer interest in the Company's products, general economic conditions, consumer and retail trends, costs and availability of raw materials, competition and other risks. Readers are referred to the Company's periodic reports filed with the SEC, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements. The information contained in this press release is a statement of the Company's present intentions, beliefs or expectations and is based upon, among other things, the existing business environment, industry conditions, market conditions and prices, the economy in general and the Company's assumptions. The Company may change its intentions, beliefs or expectations at any time and without notice, based upon any changes in such factors, in its assumptions or otherwise. The cautionary statements contained or referred to in this press release should be considered in connection with any subsequent written or oral forward-looking statements that the Company or persons acting on its behalf may issue.

  For Further Information, Contact Bryan J. Merryman COO/CFO (970) 259-0554


                              STORE INFORMATION

                                New stores opened during
                                     the year ended          Stores open as of
                                   February 29, 2008         February 29, 2008
    United States:
     Franchised Stores                        32                          284
     Company-owned Stores                      0                            5
    International Licensed Stores              3                           41
    Total                                     35                          330


                             STATEMENTS OF INCOME
                    (in thousands, except per share data)

                         Three Months Ended          Three Months Ended
                         February 28 and 29          February 28 and 29
                          2008      2007         2008                  2007
    Revenues
     Factory sales      $5,971     $6,365        72.1%                71.3%
     Royalty and
      marketing fees     1,564      1,676        18.9%                18.8%
     Franchise fees        173        173         2.1%                 1.9%
     Retail sales          577        717         6.9%                 8.0%
     Total revenues      8,285      8,931       100.0%               100.0%

    Costs and Expenses
     Cost of sales       4,339      4,442        52.4%                49.7%
     Franchise costs       315        423         3.8%                 4.7%
     Sales and marketing   427        466         5.2%                 5.2%
     General and
      administrative       615        748         7.4%                 8.4%
     Retail operating      259        359         3.1%                 4.0%
     Depreciation and
      amortization         198        191         2.4%                 2.2%
     Total costs and
      expenses           6,153      6,629        74.3%                74.2%

    Income from
     Operations          2,132      2,302        25.7%                25.8%

    Other Income (Expense)
     Interest expense       (2)         -            -                    -
     Interest income        19         18         0.2%                 0.2%
     Other, net             17         18         0.2%                 0.2%

    Income Before Income
     Taxes               2,149      2,320        25.9%                26.0%

    Provision for
     Income Taxes          819        877         9.9%                 9.8%

    Net Income          $1,330     $1,443        16.0%                16.2%

    Basic Earnings per
     Common Share        $0.21      $0.22
    Diluted Earnings per
     Common Share        $0.21      $0.22

    Weighted Average
     Common Shares
     Outstanding     6,240,125  6,417,707
    Dilutive Effect
     of Employee
     Stock Options     142,436    203,325
    Weighted Average
     Common Shares
     Outstanding,
     Assuming
     Dilution        6,382,561  6,621,032


                             STATEMENTS OF INCOME
                    (in thousands, except per share data)

                  Year ended February 28 and 29  Year ended February 28 and 29
                         2008            2007            2008          2007
    Revenues
     Factory sales     $23,758         $22,709           74.5%        71.9%
     Royalty and
      marketing fees     5,697           5,604           17.9%        17.8%
     Franchise fees        623             634            2.0%         2.0%
     Retail sales        1,800           2,626            5.6%         8.3%
     Total revenues     31,878          31,573          100.0%       100.0%

    Costs and Expenses
     Cost of sales      16,678          15,989           52.3%        50.6%
     Franchise costs     1,499           1,570            4.7%         5.0%
     Sales and
      marketing          1,503           1,538            4.7%         4.9%
     General and
      administrative     2,506           2,539            7.9%         8.0%
     Retail operating      995           1,502            3.1%         4.8%
     Depreciation and
      amortization         783             874            2.5%         2.8%
     Total costs and
      expenses          23,964          24,012           75.2%        76.1%

    Income from
     Operations          7,914           7,561           24.8%        23.9%

    Other Income (Expense)
     Interest expense       (2)              -              -%           -%
     Interest income       103              67            0.3%         0.2%
     Other, net            101              67            0.3%         0.2%

    Income Before Income
     Taxes               8,015           7,628           25.1%        24.1%

    Provision for Income
     Taxes               3,054           2,883            9.6%         9.1%

    Net Income          $4,961          $4,745           15.5%        15.0%

    Basic Earnings per
     Common Share        $0.78           $0.74
    Diluted Earnings per
     Common Share        $0.76           $0.71

    Weighted Average
     Common Shares
     Outstanding     6,341,286       6,432,123
    Dilutive Effect
     of Employee Stock
     Options           159,386         227,350
    Weighted Average
     Common Shares
     Outstanding,
     Assuming
     Dilution        6,500,672       6,659,473


                         SELECTED BALANCE SHEET DATA
                                (in thousands)

                                          February 29, 2008  February 28, 2007
    Current Assets                                $8,963             $10,759
    Total assets                                 $16,148             $18,456
    Current Liabilities                           $3,811              $3,256
    Stockholders' Equity                         $11,655             $14,515

SOURCE Rocky Mountain Chocolate Factory, Inc.